Search appearance means how your info is shown to user in search results. A normal search result or some extraordianary look like Rich Cards & Snippets. In this article we are going to learn how can you make your website Google freindly or adding some additional features when your site appears in search results.
Structured Data : It is an additional code that you put in your website so that google can extract data from it and show it in a new way i.e. Rich Snippets or Rich Cards. Structured data contains additional information like author, date modified, organization name and other details.