Admin, Updated on November 7, 2021 
What is a Landing page?
A landing page is a page on any website on which a customer land on clicking an ad or a link.
The main purpose of the landing page is to collect leads.
Must have things for a High Converting Landing Page
A landing page should have the
- A headline that clearly defines your services.
- A brief description of how your service can help visitors achieve more.
- A Supporting image or video is good to have.
- Supporting Proof elements like testimonials, case studies or clients list (Genuine).
- Main purpose of landing page is to collect leads. So make sure it contains a contact form. If somehow you can’t include one, add a call to action button.
Show Relevant Content
Content on the landing page should be the same or relevant to the source from where the user has landed on that page. For example, it’s weird to take someone to a web design landing page after clicking an Ad for SSD Hosting.
Limited Navigation
Avoid placing external links, so that users can’t bounce away. Don’t place a menu in the header or footer for navigation. Let the visitors do what you want them to do.
Make the page easy to share
Suppose a visitor lands on a page he likes the content but does not get converted. But he found the information useful for his friend, so make sure your landing page is easy to share.
Top 5 things you can’t afford missing in a Landing Page
- A Descriptive Text Paragraph/Video Explaining Your Services
- Call to Action with creative Punchline
- A Simple Contact Form
- Social Proof, Testimonials
- Frequently Asked Questions
Things to Avoid in Landing Page
Knowing what not to do is as important as knowing what to do, whether you’re making a Landing page or something else.
Here are the top 5 things you should avoid while making a Landing page-
- Too short fonts size
- Too long text content
- Cluttered Layout
- Fake Information
- Multiple Call to Actions
